What customers are looking for

28. Mai 2013

Salespeople often complain because their price is too high. But, according to PROS B2B Pricing & Sales Blog, this „doesn’t mean a thing“. What it means is you have not positioned yourself properly in concert with the price you’re charging.

Customers in both B2B and B2C are buying results. They want to know what they spend money on is going to deliver them the benefits they’re looking for.

Another strong hint that we are discussing something relevant in this blog.

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Eine Antwort to “What customers are looking for”

  1. […] our competitors’ products. In order to outsell, we MUST communicate why our product is better. We MUST translate features into customer benefits and communicate those benefits “in terms of financial and emotional well being”. If we […]

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